Privacy policy
FRIA BRÖD CARES ABOUT YOUR PRIVACY
FRIA Bröd AB, corporate identity no. 556519-7968 (“Fria Bröd” or “we”) ensures that your personal data is processed in a way that safeguards your privacy, with a good level of protection and in accordance with applicable data protection legislation.
This privacy policy details how we process your personal data as:
• an end customer of our products,
• a representative of a company that is an existing or potential customer, supplier, or partner of ours,
• a visitor of our website, www.fria.se, or
• an applicant for a job with us.
If you have any questions about our processing of your personal data, please don’t hesitate to contact us. Our contact details can be found below under the heading “Contact information”.
DATA CONTROLLER
Fria Bröd is the data controller for the processing of your personal data and is therefore responsible for your data being processed correctly and securely in accordance with applicable legislation.
WHICH PERSONAL DATA DO WE PROCESS?
Personal data is any and all information that can be attributed directly or indirectly to a living person. It is information about you as a person. Examples of personal data are names, contact details, pictures of you, and IP addresses.
“Processing” refers to any type of action taken in respect of personal data such as the collection, storage, use, processing, and transfer of personal data.
End customers
Fria Bröd may process the following information about you as an end customer:
• Personal data and contact details, such as name, email address, and address.
• Information that you provide to us by email , by phone, via our social media, or through other communication channels.
• Information on complaints.
• Information from our evaluations and surveys where applicable.
Representatives of customers, suppliers, and partners
Fria Bröd may process the following information about you as a representative of our customers, suppliers, and partners:
• Personal data and contact details, such as name, address, phone number,
email address, title, and employer or client.
• Information that you as a representative provide Fria Bröd by email, by phone, via our social media, or through other communication channels.
• Customer, supplier, and/or co-operation agreements.
• Payment information such as bank details, account number and, where applicable, IBAN, SWIFT, etc.
• Information on complaints.
• Information about dietary requirements, possible allergies and/or functional impairment (e.g. in connection with company events or meetings), where applicable.
• Information from evaluations and surveys where applicable.
Representatives of potential customers, suppliers, and partners
Fria Bröd may process the following information about you as a representative of a potential customer, supplier, or partner:
• Personal data and contact details, such as name, address, phone number, e mail address, title, and employer or client.
• Information that you as a representative provide us by e mail, by phone, via our social media, or through other communication channels.
• Information about dietary requirements, possible allergies and/or functional impairment (e.g. in connection with company events or meetings), where applicable.
Visitors to Fria Bröd’s website
Fria Bröd may process the following information about you as a visitor to our website:
• Technical data such as IP address, MAC address, URL, unique device ID, network and device performance, browser, language and identification settings, geographic location, operating system, other data from cookies or similar mechanisms (device information).
Job applicant at Fria Bröd
Fria Bröd may process the following information about you as a job applicant with us:
• Personal data and contact details, such as name, address, phone number, e mail address, title, position, and employer.
• Details in a cover letter and CV (incl. picture, where applicable).
• Other information that you provide us in connection with recruitment.
HOW DOES FRIA BRÖD COLLECT YOUR PERSONAL DATA?
End customers
In the case of end customers, your personal data is collected directly from you, such as when you contact us by, for example, email, social media, or other communication channels, or if you raise a complaint about a product.
Representatives of existing and potential customers, suppliers, and partners
In the case of representatives of existing and potential customers, suppliers and partners, your personal data is usually collected from the company or organisation that you represent, but where applicable also directly from you, such as via e mail, our social media or other communication channels, or in connection with company events or meetings. If necessary, Fria Bröd may also use external information services to supplement existing information, such as your title and contact information.
Visitors to Fria Bröd’s website
In the case of visitors to Fria Bröd’s website, we collect information directly from you in connection with your visit to our website.
Job applicant at Fria Bröd
In the case of job applicants at Fria Bröd, we collect information directly from you in connection with recruitment. In connection with recruitment, your personal data may also be provided to us from the staffing, recruitment, or hiring company through which you are looking for work.
WHY DOES FRIA BRÖD PROCESS YOUR PERSONAL DATA AND ON WHAT LAWFUL BASIS?
The purposes for which we intend to process your personal data and the lawful basis we have for each instance of processing is as follows in the tables below.
End customers
| Purpose | Lawful basis |
| We process your personal data and contact information as well as other information that you provide us through our communication channels in order to be able to respond to any questions and comments that you send us. | This processing is necessary for Fria Bröd’s legitimate interest in responding to the questions and comments that you send us (balance of interests). |
| We process information about complaints in order to respond to and process complaints from end customers. | This processing is necessary for Fria Bröd’s legitimate interest in addressing and processing complaints (balance of interests). |
| Where applicable, we process data from evaluations and surveys for the purpose of developing and evaluating our operations and products. | This processing is, where applicable, necessary for Fria Bröd’s legitimate interest in developing, improving, and evaluating our operations and products (balance of interests). |
| Where applicable, we process data to establish, defend, or investigate legal claims. | This processing is necessary for Fria Bröd’s legitimate interest in exercising or fulfilling its rights, or in defending itself against legal claims (balance of interests). |
Representatives of customers, suppliers, and partners
| Purpose | Lawful basis |
| We process your personal data and contact information; customer, supplier, and/or co-operation agreements; as well as information that you provide us via our various communication channels in order to be able to keep in touch with you as a representative of a customer, supplier, or partner, and to be able to fulfil the agreement with the company you represent. | The processing is necessary for Fria Bröd’s legitimate interest in maintaining contact with you in order to fulfil the agreement with the customer, supplier, or partner, i.e. the company you represent (balance of interests). |
| We process information in customer, supplier and/or co-operation agreements, as well as payment information, in order to fulfil constitutionally regulated requirements, such as accounting requirements. | This processing is necessary in order to fulfil Fria Bröd’s legal obligations. |
| We process your personal data and contact details to facilitate our marketing and communication about Fria Bröd’s brand and products (e.g. by sending out newsletters and other marketing material, invitations to our events, meetings, and other gatherings, etc.). | This processing is necessary for Fria Bröd’s legitimate interest in marketing our brand and products to you as a representative of the company or organisation you represent (balance of interests). |
| We process data from evaluations and surveys in order to evaluate and develop our operations and products. | This processing is necessary for our legitimate interest in evaluating and developing our operations and products (balance of interests). |
| We process payment information in order to obtain customers’ payments when they purchase Fria Bröd’s products. | This processing is necessary in order to fulfil the agreement with the customer. |
| We process information about complaints in order to respond to and compensate customers in the event of a complaint. | The processing is necessary for Fria Bröd’s legitimate interest in maintaining contact with you in order to fulfil the agreement with the customer you represent (balance of interests). |
| Where applicable, we process information about dietary requirements, allergies, and/or functional impairments in order to be able to offer food and drink at, for example, company events and meetings, and to be able to adapt the premises for such events and meetings. | This processing is necessary for Fria Bröd’s legitimate interest in being able to organise company events and meetings, for example (balance of interests). |
| Where applicable, we process data to establish, defend, or investigate legal claims. | This processing is necessary for Fria Bröd’s legitimate interest in exercising or fulfilling its rights, or in defending itself against legal claims (balance of interests). |
Representatives for potential customers, suppliers, or partners
| Purpose | Lawful basis |
| We process your personal data and contact information, as well as any information you provide to us via our communication channels, in order to facilitate our marketing and communication about Fria Bröd’s brand and products (e.g. by sending out newsletters and other marketing material, invitations to our events and other gatherings, etc.). | This processing is necessary for Fria Bröd’s legitimate interest in marketing our brand and products to you or the company or organisation you represent (balance of interests). |
| Where applicable, we process information about dietary requirements, allergies, and/or functional impairments in order to be able to offer food and drink at, for example, company events and meetings, and to be able to adapt the premises for such events and meetings. | This processing is necessary for Fria Bröd’s legitimate interest in being able to organise company events and meetings, for example (balance of interests). |
| Where applicable, we process data to establish, defend, or investigate legal claims. | This processing is necessary for Fria Bröd’s legitimate interest in exercising or fulfilling its rights, or in defending itself against legal claims (balance of interests). |
Visitors to Fria Bröd’s website
| Purpose | Lawful basis |
| We process device information in order to ensure the operation of Fria Bröd’s website and to develop the website to adapt it better based on how it is used. | This processing is necessary for Fria Bröd’s legitimate interest in improving and developing our website and in order to attract more customers/partners and to increase the number of returning customers and partners (balance of interests). |
Job applicant at Fria Bröd
| Purpose | Lawful basis |
| We process your personal data and contact information, information in covering letters and CVs, and other information that you provide us in connection with recruitment in order to be able to determine who is best suited for a position and to ensure that the person in question has the necessary skills. | This processing is necessary for Fria Bröd’s legitimate interest in hiring the right personnel and ensuring that people with the right skills work for us (balance of interests). |
| Where applicable, we process data to establish, defend, or investigate legal claims. | This processing is necessary for Fria Bröd’s legitimate interest in exercising or fulfilling its rights, or in defending itself against legal claims (balance of interests). |
HOW LONG DO WE STORE YOUR PERSONAL DATA?
Your personal data is kept for as long as there is a need to keep it to fulfil the purposes for which the data was collected in accordance with this privacy policy. Your data will then be deleted.
In order to comply with relevant accounting legislation, certain personal data will be retained for seven years, starting from the end of the calendar year in which the financial year to which the information belonged ended.
Contact details for company representatives, such as for customers, suppliers, and partners, are stored for the period that we judge that the data is necessary in order to maintain the relationship with the company/organisation that you represent. Deletion takes place once we become aware that the data is no longer adequate or relevant for the purpose, or at the request of you as a company representative.
Please contact us for more information about how long Fria Bröd stores specific personal data. Our contact details can be found below in the section “Contact information”.
TO WHOM DOES FRIA BRÖD DISCLOSE YOUR PERSONAL DATA?
Fria Bröd does not disclose personal data to third parties, except in situations where this is required in order to fulfil a statutory obligation or to fulfil our commitments to you, our customers, and/or our partners. Your personal data will not be sold to third parties for advertising purposes.
The table below indicates situations in which your personal data may be disclosed to third parties.
| Third party | Reason why the personal data is disclosed to a third party |
| Provider of cloud services | Personal data may be disclosed to providers of cloud services because Fria Bröd stores certain information in cloud services. |
| Suppliers and partners | Fria Bröd may disclose your personal data to various suppliers and/or partners if such suppliers or partners need your personal data in order to fulfil their undertakings to us. |
| Public authorities | Personal data may be handed over to authorities when this is required in order to fulfil legal obligations. |
| Divestment | In the event that Fria Bröd intends to transfer all or parts of the company’s operations, personal data may be disclosed to a potential buyer. |
TRANSFER OF PERSONAL DATA TO A THIRD COUNTRY
Fria Bröd conducts its business in Sweden and primarily processes your personal data within Sweden. However, our suppliers and partners operate in several countries. This means that your personal data may be transferred to countries outside the EU/EEA. If personal data is transferred to a country outside the EU/EEA, we take measures to ensure that the personal data continues to be protected and also take the necessary measures to legally transfer personal data to countries outside the EU/EEA such as, in applicable cases, by concluding so-called standard contract clauses that are approved by the European Commission (available on the European Commission’s website).
You are always welcome to contact us if you have any questions about any third country transfers. Our contact details can be found below in the section “Contact information”.
SOCIAL MEDIA
Regarding personal data that appears and is processed on social media such as [Facebook, Instagram, Twitter, YouTube and LinkedIn], users should refer to the respective service’s policy for information on how they process personal data. The purpose of our use of the above-mentioned social media is that representatives of existing and potential customers and partners should be able to interact with and contact us via social media. This is to contribute to a good relationship with customers and partners and to make Fria Bröd’s customer service easily accessible through several different channels. This processing is necessary for Fria Bröd’s legitimate interest in marketing our brand and products to existing or potential customers and partners (balance of interests).
YOUR RIGHTS
| The right to information | Fria Bröd has developed this privacy policy to keep you informed about how we process your personal data. We strive to be as transparent as possible in terms of how we process your personal data. |
| The right to access | You are entitled to receive information about how Fria Bröd processes your personal data. If we are processing your personal data, you have the right to a copy of your personal data and information about, e.g.:
• the categories of personal data we process, |
| The right to rectification | If the personal data that Fria Bröd holds on you is incorrect, incomplete, or outdated, you are entitled to have your personal data rectified or updated. |
| The right to erasure (the right to be forgotten) | You are entitled to request that we delete your personal data. Fria Bröd will then delete the personal data in the following cases: • if the data is no longer needed for the purposes for which it was collected, • if you have revoked the consent upon which the processing of your data is based, • if processing is for direct marketing and you object to the processing of your data, • if you object to the processing of your data following a balance of interests that finds there is no legitimate reason that outweighs your interests, • if your personal data has been processed unlawfully, • if erasure is required to fulfil a legal obligation, and • if the personal data relates to children and has been collected in connection with the child creating a profile in a social media network. |
| The right to object | When personal data is processed on the lawful basis of a balance of interests, you have the right to object to the processing at any time. If you object to the processing, we may only continue to process the data if we demonstrate that there are compelling legitimate reasons why the data must be processed that outweigh your interests, rights, and freedoms, or if the processing is to establish, exercise or defend legal claims. You are always entitled to object to the processing of your personal data for direct marketing. Such an objection can be made at any time. If you object to direct marketing, we will no longer process your data for that purpose. |
| The right to request the that processing be limited | In some cases, you may have the right to request that we limit the processing of your personal data. This means that we may only process the personal data in a way other than by storing it under certain conditions. The right to limitation applies when, for instance, you believe the data is incorrect and have requested its rectification. In such cases, you can also request that the processing of the data be limited while the accuracy of the data is investigated. |
| The right to data portability | Where personal data is processed with your consent or with the support of an agreement with you, you have the right to obtain your personal data in a machine-readable format and transfer the data to another data controller. |
| The right to submit a complaint to a supervisory authority | You have the right to submit a complaint about Fria Bröd’s processing of your personal data to the Swedish Authority for Privacy Protection, Box 8114, SE-104 20 Stockholm, Sweden. |
PROTECTION OF YOUR PERSONAL DATA
You should feel at ease when you entrust us with your personal data. Fria Bröd has therefore implemented the necessary security measures to protect your personal data against improper access, alteration, and deletion. We will not disclose your data to anyone else, except as expressly stated in this privacy policy.
COOKIES
Fria Bröd uses cookie-like technologies in order to provide certain functionality on our website, to improve the website, and to deliver a better and more personal service. For more information about how we use cookies, see our cookie policy.
IF YOU DO NOT PROVIDE YOUR DATA TO FRIA BRÖD
If you do not provide us with your personal data, we will not be able to fulfil our legal and/or contractual obligations towards you or the company or organisation you represent.
UPDATES TO OUR PRIVACY POLICY
Fria Bröd makes regular changes to this policy. In the event of changes to this policy, we will publish the amended policy on our website, www.glutenfree.com.
CONTACT DETAILS
If you have any questions about this privacy policy, our processing of your personal data, or if you would like to exercise your rights under this policy or applicable legislation, please do not hesitate to contact us.
FRIA Bröd AB
Org.nr: 556519-7968
Postadress: Gröenvägen 2, 438 91 Landvetter
Tel: 031-755 01 00
E-post: info@fria.se