About us
We believe in gluten-free goodness in every bite
What started as a purely family matter more than 29 years ago has today become a leading gluten-free bakery in the Nordic region for frozen, gluten-free baked goods.
Every day, we make sure to be a gluten-free bakery that gives everyone who needs to eat gluten-free more opportunities to enjoy great food. Our range includes everything from gluten-free bread and sweet treats to ready-made meals. Fria is a gluten-free bakery with the mission “the good gluten-free life.” Guided by that motto, we continue, as a gluten-free bakery, to pursue great new flavors.
The story of a gluten-free bakery
As recently as the 1990s, there was hardly anything that could be called a gluten-free bakery. In fact, the selection for people with gluten intolerance was extremely limited. It was at this time that Lena Adås and her husband Gunnar saw the need for a gluten-free bakery. The demand for good gluten-free bread turned out to be much greater than either of them could have imagined.
Fria is a knowledge-based company
A bakery is all well and good, but the fact is that Fria is also a knowledge-based company. This means that we also work proactively to spread knowledge about celiac disease and make everyday life easier for those who want to eat gluten-free.
Welcome to our gluten-free bakery shop
Since the doors opened on April 3, 2023, Fria Bröd’s unique shop concept in Landvetter has offered an accessible and convenient shopping experience for everyone looking for gluten-free bakery products.
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